Millbrook First Nation is a vibrant and growing Mi’kmaq community with a strong focus on community, culture, governance and economic development. With departments, programs, businesses and initiatives serving both community members and broader audiences, clear and accessible communications play an important role in keeping people informed and connected.
Our work with Millbrook began by helping bring greater clarity and consistency to its brand and digital presence. With many departments, programs and initiatives operating under the broader Millbrook First Nation identity, we developed a brand hierarchy designed to create stronger connections across the organization while still allowing individual initiatives to have their own presence and personality.
With that foundation in place, we led the strategy, content planning, design and development of a new Millbrook First Nation website. The site needed to do a lot: serve community members, communicate governance information, support departments, highlight economic development and share Millbrook’s story with external audiences. Through extensive collaboration across the organization, we created a digital home that makes a large amount of information easier to navigate, understand and maintain.
SCOPE OF WORK
brand development
website design
content development
strategic communications
community engagement
GOALS
accessible
connected
community-focused
Our digital work has since expanded to include additional microsites supporting specific Millbrook initiatives and projects, giving more complex information a dedicated home while staying connected to the broader Millbrook brand.
More recently, our partnership has grown to include ongoing strategic communications and community engagement supporting Millbrook’s custom election code initiative. This sensitive, multi-year process requires communications that are clear, accessible and responsive, along with coordinated messaging across multiple channels and opportunities for meaningful community participation and feedback.
From brand and websites to community engagement and complex organizational communications, our role continues to evolve alongside Millbrook’s needs. Throughout it all, our approach remains rooted in listening first, collaborating closely and creating communications that are useful, thoughtful and built for the people they are intended to serve.