Up your PR with a company you trust

A BIT ABOUT UP

We care.

When it comes to our clients, we share your values and collaborate to do meaningful work that delivers real communications results.

We’re approachable.

We’re reliable. We’re authentic. We’re east coasters and we’re proud of it. We are true to where we are no matter where you are.

We know our stuff.

We pair fresh perspective with proven expertise. Equal parts strategic and imaginative, dependable and unexpected, our team brings the energy and drive to help your brand rise.

We’re your partner.

Where our clients see challenges, we see opportunities and help them achieve success. The extra mile is where we shine.

OUR TEAM

PEOPLE YOU WANT TO WORK WITH

Kate Elliot

“Do good things with good people.” That’s the answer Up’s founder always comes up with when asked what she wants to do with her life. And do good things she has. Since starting Up in January 2015, Kate has focused her power of digital communications for good, helping organizations connect with the people who matter most. She brings equal parts strategy, heart and humour to her work, and is especially drawn to small businesses and not-for-profits that are making a real difference in their communities.

Now a business owner, mentor and mom, Kate approaches her work with an even clearer sense of balance and purpose. Motherhood has sharpened her focus on meaningful work, healthy boundaries and building a business that allows space for both ambition and real life. She believes great communication and great teams are built with care, intention and a human-first mindset.

Outside of work, Kate loves to read, write and adventure. She can most often be found soaking up time with her daughter, exploring the coastline with her dog Loulou or laughing her way through life with her favourite people.

kate@uppublicrelations.ca / (902) 440-7844

Jennifer Ashton

“What’s the headline here?” That’s how Jennifer approaches every project. A public relations professional of over 20 years, Jennifer loves a solid communications plan that includes crafting eye-catching news releases, creative angles to pitch, and opportunities to celebrate your organization’s hard work. With a passion for social responsibility, there’s a good chance she’ll find a way to connect you to your community or bring the community to your work. Let’s tell your story and make the world a better place while we’re doing it!

Jennifer is a dance mom to Maya, a dog mom to Lizzy, and wife to Steve. A helper and lover of a good cause, she sits on the Board of LakeCity Works and the YWCA Halifax.

jennifer@uppublicrelations.ca / (902) 456-1939

OUR PARTNERS

THE PEOPLE THAT FILL US UP
Testimonials

“We value our relationship with the Up for their expertise and their commitment to our communication goals. “Lifting you UP to reach your communication goals” isn’t just a slogan for these folks – it was evident in every project they supported us on. They bring authenticity and passion to this work, which aligned perfectly with our organizational purpose, mission and vision. They are a joy to work with, and we look forward to continued collaboration!”

ERIN BARCLAY

PROJECT MANAGER, FUTUREWORX

“I’ve had the pleasure of collaborating with Up on multiple projects, and I can confidently say that they are an exceptional team to work with. Their expertise in brand building truly exceeded our expectations, and their efforts have played a pivotal role in presenting our business in the best possible light.”

OSSAMA NASRALLAH

OWNER, NOVA GLAMPING

“Up delivered incredibly polished and intuitive results and our entire organization was thrilled with the new project branding they created. Their taglines became a rallying point for our team – quite simply put, they “get it” in a way other companies don’t. As a marketing professional, I can’t recommend Up strongly enough.”

RYAN FRASER

DIRECTOR OF MARKETING & COMMUNICATIONS, ALDERNEY LANDING COMMUNITY CULTURAL CENTRE

“I love working with Up! Whether it’s website design, graphics, an SOS for advice, or putting together marketing material, Up truly covers all of my businesses PR needs. I cannot recommend Kate and her team enough!”

CHEF DANY DUGUAY

OWNER, ANEMONE DINING

“It's hard to describe how glad I am that I decided to outsource my new business needs to Up Public Relations. Kate and Allison were amazing to work with. They helped fine-tune my early ideas of what I wanted and then developed my chiropractic office's branding, website, social media templates and printed materials designs. It's beyond what I could have hoped for! I'd highly recommend them for any business start-up or rebranding/expansion marketing needs.”

ARIELLE PETROPOLIS

OWNER, PETROPOLIS CHIROPRACTIC

“Being a new up-and-coming business, our intention was to do it right the first time. We wanted to put our brand out into the world in a way that represents our vision and ideas. Kate and Dennis made our experience easy and inspiring. They provided us with great insight, listened and encouraged us, and helped bring our vision to life. We truly believe we are on the right path now with Up Public Relations on our side.”

JUNE & JENNY

OWNERS, SALTAIR NORDIC SPA & WELLNESS

“I had the pleasure of working with Kate and Dennis on our website revamp for our health clinic, and we were incredibly happy with the process and final product. They had obviously done their research coming into our initial meeting and just seemed to get our vision right away. Their questions were thoughtful, their communication was great throughout the website build, and we couldn’t be happier with our new and improved website. They have become an important extension of our team!”

SHANNON PLATT

CO-OWNER, PELVICO HEALTH CENTRE

“I cannot recommend Up enough. As a business owner, it can be hard to give up some control when it comes to your brand and website, but collaborating with Kate came so naturally. She really made the whole experience so incredibly enjoyable and flawless. The outcome is a website that looks and feels like the best version of me and my business and I couldn't be more pleased.”

STEFANIE CHAPMAN

OWNER, STEF CLAIRE PHOTOGRAPHY

“As we started our new business, the Up team proved to be a critical part of our success and really helped to ensure a smooth process throughout. Everything was organized, structured and scheduled. We were very pleased with the quality and content of the deliverables and have utilized them many times since we received them. We are happy customers!”

DANIEL MACLELLAN

CO-OWNER, FLOOD PERIODONTICS