Up your PR with a company you trust

A BIT ABOUT UP

We care.

When it comes to our clients, we share your values. Our collective goal is to do good work and help you reach your communications goals.

We’re approachable.

We’re reliable. We’re authentic. We’re east coasters and we’re proud of it. We are true to where we are no matter where you are.

We know our stuff.

A key element of public relations success is knowing your business’s positioning within your market. For us, we love working with small and medium-sized companies and organizations. We'll work with you to create your unique strategy with your vision and mission leading the way.

We’re your partner.

Where our clients see challenges, we see opportunities and help them achieve success. The extra mile is where we shine.

OUR TEAM

PEOPLE YOU WANT TO WORK WITH

Kate Elliot

“Do good things with good people.” That’s the answer Up’s founder always comes up with when asked what she wants to do with her life. And do good things she has. Since starting Up in January 2015, Kate has focused her power of digital communications for good (and not for evil) to help connect a wide array of organizations to those who matter most to them. She has a huge heart (and an even bigger laugh for such a small person) and loves working with small businesses and not-for-profits that she feels make a real difference in our world.

Kate also loves to read, write, and adventure. When she’s not editing a 100-page document or crafting a 280-character tweet, Kate can most likely be found exploring the coastline with her two dogs, Jack and Loulou, watching an obscure movie with her three cats, Phoebe, Zoe, and Daisy, or laughing her way through life with her favourite people.

kate@uppublicrelations.ca / (902) 440-7844

Jennifer Ashton

“What’s the headline here?” That’s how Jennifer approaches every project. A public relations professional of over 20 years, Jennifer loves a solid communications plan that includes crafting eye-catching news releases, creative angles to pitch, and opportunities to celebrate your organization’s hard work. With a passion for social responsibility, there’s a good chance she’ll find a way to connect you to your community or bring the community to your work. Let’s tell your story and make the world a better place while we’re doing it!

Jennifer is a dance mom to Maya, a dog mom to Lizzy, and wife to Steve. A helper and lover of a good cause, she sits on the Board of LakeCity Works and the YWCA Halifax.

jennifer@uppublicrelations.ca / (902) 456-1939

Dennis Mills

As an energetic young boy, Dennis would occasionally use the phrase “who cares?”. His mother would always remind him that “someone always cares, everyone and every message has worth and value.” Today, Dennis uses the phrase “who cares?” to develop content that is meaningful to the audience and brings value to the story being told. Whether it’s web design, crafting engaging social media content or planning out that perfect video storyboard, Dennis is always focused on connecting with the audience and bringing stories to life.

dennis@uppublicrelations.ca / (902) 293-4090

OUR PARTNERS

THE PEOPLE THAT FILL US UP
Testimonials

“Being a new up-and-coming business, our intention was to do it right the first time. We wanted to put our brand out into the world in a way that represents our vision and ideas. Kate and Dennis made our experience easy and inspiring. They provided us with great insight, listened and encouraged us, and helped bring our vision to life. We truly believe we are on the right path now with Up Public Relations on our side.”

JUNE & JENNY

OWNERS, SALTAIR NORDIC SPA & WELLNESS

“From the initial consultation to the final launch, my experience with Up Public Relations has been nothing short of extraordinary. The team's expertise clearly shone through in every aspect of our project. They took the time to understand my business's unique needs and translated them into a stunning website. They continue to offer guidance and quickly address any issues that arise. Highly recommend!”

ANGELA MACMASTER

OWNER, ANGELA MACMASTER CONSULTING

“I had the pleasure of working with Kate and Dennis on our website revamp for our health clinic, and we were incredibly happy with the process and final product. They had obviously done their research coming into our initial meeting and just seemed to get our vision right away. Their questions were thoughtful, their communication was great throughout the website build, and we couldn’t be happier with our new and improved website. They have become an important extension of our team!”

SHANNON PLATT

CO-OWNER, PELVICO HEALTH CENTRE

“I love working with Up! Whether it’s website design, graphics, an SOS for advice, or putting together marketing material, Up truly covers all of my businesses PR needs. I cannot recommend Kate and her team enough!”

CHEF DANY DUGUAY

OWNER, ANEMONE DINING

“Up delivered incredibly polished and intuitive results and our entire organization was thrilled with the new project branding they created. Their taglines became a rallying point for our team – quite simply put, they “get it” in a way other companies don’t. As a marketing professional, I can’t recommend Up strongly enough.”

RYAN FRASER

DIRECTOR OF MARKETING & COMMUNICATIONS, ALDERNEY LANDING COMMUNITY CULTURAL CENTRE

“I cannot recommend Up enough. As a business owner, it can be hard to give up some control when it comes to your brand and website, but collaborating with Kate came so naturally. She really made the whole experience so incredibly enjoyable and flawless. The outcome is a website that looks and feels like the best version of me and my business and I couldn't be more pleased.”

STEFANIE CHAPMAN

OWNER, STEF CLAIRE PHOTOGRAPHY

“I’ve had the pleasure of collaborating with Up on multiple projects, and I can confidently say that they are an exceptional team to work with. Their expertise in brand building truly exceeded our expectations, and their efforts have played a pivotal role in presenting our business in the best possible light.”

OSSAMA NASRALLAH

OWNER, NOVA GLAMPING

“As we started our new business, the Up team proved to be a critical part of our success and really helped to ensure a smooth process throughout. Everything was organized, structured and scheduled. We were very pleased with the quality and content of the deliverables and have utilized them many times since we received them. We are happy customers!”

DANIEL MACLELLAN

CO-OWNER, FLOOD PERIODONTICS

“Working with Up has become a hand-in-glove experience for me, my projects, and my clients. The team seamlessly integrates into the fold.”

CORINNE MCLELLAN

PARTNER, GROUP ATN