Our work with Larch Wood began in 2022 with the development of a comprehensive social media strategy designed to give the team a clearer, more intentional approach to growing its digital presence. We identified opportunities across organic and paid social media, mapped out content priorities and developed a suite of branded social templates to help Larch Wood consistently create polished content while maintaining its distinctive visual identity.

In 2025, we teamed up again. This time, we focused on influencer and content creator partnerships. Through ongoing outreach, relationship-building and partnership management, we’ve connected Larch Wood with creators whose audiences and content naturally align with the brand, putting its products into the hands (and kitchens!) of people who can authentically tell its story.

Since November 2025, we’ve secured more than 45 influencer and content creator partnerships across Canada and the United States. During that same period, Larch Wood’s Instagram community has grown from just over 2,000 followers to more than 8,600—an increase of approximately 330% in 10 months.

Our outreach has also helped introduce the brand to new audiences beyond social media, including securing two national television features on The Good Stuff with Mary Berg in December 2025 and September 2026.

By combining a strong strategic foundation with ongoing relationship-building and creative partnerships, we’ve helped Larch Wood grow its audience while keeping the things that make the brand special front and centre: exceptional craftsmanship, a strong Cape Breton story and products people genuinely love to use.