The Halifax Citadel National Historic Site is one of Halifax’s most recognizable landmarks, welcoming visitors from around the world while sharing the stories, people and traditions that have shaped the city for generations. The Halifax Citadel Society works in partnership with Parks Canada to bring the site to life through programming, experiences, events and interpretation.
Our relationship with the Halifax Citadel Society began in 2017 with the development of a comprehensive social media strategy designed to strengthen the Citadel’s digital presence, grow its audiences and create more opportunities to tell the stories behind this iconic place.
Nearly a decade later, that partnership is still going strong. We continue to lead ongoing social media strategy, content development and channel management, working closely with the HCS team to plan and produce content throughout the year. From major events and seasonal programming to historical storytelling, visitor experiences and the everyday moments that make the Citadel special, our goal is to create content that feels engaging, relevant and accessible while staying true to the history and character of the site.
SCOPE OF WORK
social media strategy
social media management
content development
analytics + reporting
video production
website design + development
GOALS
immersive
welcoming
story-driven
Our work is supported by regular analytics and reporting, allowing us to track performance, understand what resonates with audiences and continually evolve our approach. Regular touchpoints with the HCS team keep social media connected to broader organizational priorities, upcoming programming and visitor goals rather than treating it as a standalone communications channel.
Video has also played an important role in helping bring the Citadel experience beyond the walls of the historic site. Over the years, we’ve led and supported video production projects that showcase its people, stories, programming and experiences, translating a place steeped in history into compelling digital content for modern audiences.
Most recently, our partnership expanded with the strategy, content planning, design and development of a completely reimagined Halifax Citadel website. Through discovery and stakeholder engagement, we took a fresh look at how visitors use the site and what they need at every stage of their experience.
Launched in 2026, the new website brings visitor information, programming, events, experiences and storytelling together within a more intuitive and engaging digital home. Particular attention was given to content structure, accessibility and usability, creating a site that better serves visitors while giving the HCS team a flexible platform that can continue to grow alongside the organization.
From an initial social media strategy in 2017 to an ongoing digital partnership spanning social media, content, video and web, our work with the Halifax Citadel Society is a great example of what we love most: becoming an extension of our clients’ teams and continuing to evolve the work together over time.