Atlantic Baptist Housing (ABH) is a not-for-profit organization dedicated to providing quality, affordable housing and care for seniors across New Brunswick, Nova Scotia and Prince Edward Island. With a legacy spanning over 50 years, their mission is to create vibrant communities where seniors can socialize, enjoy group activities and receive necessary support without leaving familiar surroundings.

When ABH approached us, they sought a brand and website refresh that would honour their rich history while embracing a more modern, approachable identity. We began by updating their visual identity to reflect warmth, compassion and community—core values that resonate deeply with their mission. Next, we redesigned their website to be user-friendly, accessible and informative for seniors, families and partners. 

With their refreshed brand and website, ABH has strengthened its online presence and enhanced user engagement. The cohesive visual identity and streamlined website navigation have improved accessibility for all users. ABH is now better equipped to communicate their mission and connect with their community, partners and stakeholders.