Founded by Dr. Arielle Petropolis in 2023, Petropolis Chiropractic & Therapeutic Care is a Halifax-based clinic dedicated to providing person-first, customized health care. Their mission is to help individuals decrease pain, restore function and unlock their movement potential through a variety of chiropractic treatment techniques and personalized plans.

When Dr. Petropolis approached us, she had a clear vision: to create a brand and online presence that reflected her compassionate, patient-centred approach to care. We began by developing a brand identity that encapsulated her commitment to holistic wellness and individualized treatment. This included designing a logo, selecting a calming colour palette, and establishing typography that conveyed professionalism and warmth. Next, we built a user-friendly, informative website as a digital extension of the clinic's welcoming atmosphere. 

The new brand and website have successfully positioned Petropolis Chiropractic & Therapeutic Care as a trusted provider in Halifax. The cohesive branding has strengthened the clinic's identity, while the website has improved patient engagement and streamlined the appointment booking process. Dr. Petropolis now has a solid foundation to grow her practice and continue delivering exceptional care to her patients.

SCOPE OF PROJECT

branding

web design

graphic design

digital marketing setup

OVERALL FEEL

warm

professional

approachable

“It's hard to describe how glad I am that I decided to outsource my new business needs to Up Public Relations. Kate and Allison were amazing to work with. They helped fine-tune my early ideas of what I wanted and then developed my chiropractic office's branding, website, social media templates and printed materials designs. It's beyond what I could have hoped for! I'd highly recommend them for any business start-up or rebranding/expansion marketing needs.” – Arielle Petropolis, Owner, Petropolis Chiropractic & Therapeutic Care

ARIELLE PETROPOLIS

OWNER, PETROPOLIS CHIROPRACTIC & THERAPEUTIC CARE